24/08/2015
I realised I hadn't uploaded the final versions of Crab Pot so here they are. We didn't win the competition but we were awarded a Merit for our efforts (http://www.carterwongdesign.com/black-sheep/). These were our presentation boards.
This is the first project from BA5. This was for the Carter Wong design brief: "The Black Sheep Awards". The brief was to come up with a way of promoting crabs to be eaten more in the UK.
The brown crab isn’t exactly the most attractive sea creature out there plus they are incredible tricky to prepare and cook without the skills to do so. We wanted to create a product to tackle these issues.
The brown crab has a oval carapace with characteristic “pie crust” edge. We followed this idea and created a crab pie. This would resolve the issues of preparing the crab and the unattractiveness of the crab. We named the product “Crab Pot”.
A Crab Pot is used to bait, lure, and catch crabs in crabbing.
The packaging for the pie was then made to look like a crab pot, which contains the pie that is shaped to resemble a crab.